Mourne Gullion Strangford welcomes travel professionals to discover hidden gems

These two leading organisations, responsible for developing and marketing tourism across the island of Ireland, joined forces to design the trip with the Geopark to expand product offerings and increase visitor spend to this unique destination.

The outdoor activity and adventure-focused visit showcased the area’s exceptional tourism potential through immersive experiences. From seaweed foraging, wild river dipping to electric bike rides, participants received hands-on insight into the region’s diverse and marketable experiences.

This fam trip is a strategic step by the tourism bodies to deepen travel trade awareness and equip agents with first-hand knowledge to better sell the region as a premier outdoor destination. The itinerary was designed to inspire new packages and itineraries, supporting local tourism providers and increasing footfall to the region.

Council Chairperson, Cllr Pete Byrne said, “We are delighted to be involved in this fantastic initiative from Tourism Ireland Great Britain and Tourism Northern Ireland. Mourne Gullion Strangford is an area of outstanding natural beauty, culture, heritage and adventure.

"By giving travel professionals the chance to experience it for themselves, we are ensuring our unique landscapes and welcoming communities are firmly placed on the map for UK visitors. This fam trip is an important investment in our region’s tourism future.”

Participants felt the warm hospitality of the region’s tourism providers, experienced accommodation options, tasted the local cuisine and engaged with local experiences ensuring a well-rounded understanding of the area’s tourism assets and potential.