The multimedia campaign puts local stars in the spotlight and features 60-year-old Mary Loughran, a sales advisor from Boots, 45-year-old Sarah O’Hare, part of the Centre’s security team; Kilkeel based blogger and mum 32-year-old Ivona Moore, 25-year-old beauty advisor Akvile Augustyte from BPerfect and broadcaster and host Declan McConaghy, 63, from Newry.
Centre manager Peter Murray said: “As a Centre, we’ve always tried to support local companies and suppliers. Throughout our history, we’ve employed local models in our fashion shows and social media content. So, when it came to planning this campaign, it made sense to make our customers became the stars, and it’s been really well received.
“Featuring local people makes the campaign and the centre very relatable to the thousands of local shoppers who support Buttercrane on a regular basis.”
Model Mary Loughran said the photoshoot was a wonderful experience: “I am delighted to be invited to be part of this local beauty campaign for Buttercrane, and fly the flag for the over 60s!”
The campaign creative was designed by ASG & Partners, the local ambassadors were recruited by Catherine McGinn of Mac Public Relations, Photography by Khara Pringle, Make Up by Paddy McGurgan and hair by Debbie McKibbon.
1. Local stars in Buttercrane beauty campaign
Ivona Moore. Photo: Submitted
2. Local stars in Buttercrane beauty campaign
Akvile Augustyte. Photo: Submitted
3. Local stars in Buttercrane beauty campaign
Declan McConaghy. Photo: Submitted
4. Local stars in Buttercrane beauty campaign
Mary Loughran. Photo: Submitted