Charlie Smyth and Kellogg's Pop-tarts kicks off the excitement ahead of historic NFL game at Croke Park
Kellogg’s Pop-Tarts – the legendary pastry snack that knows how to bring the fun – is teaming up with the National Football League to tackle something huge: the historic Dublin showdown at Croke Park on September 28th, where the Pittsburgh Steelers and Minnesota Vikings will go head-to-head.
As two iconic staples of American culture, Kellogg’s Pop-Tarts and the NFL make the perfect pairing for this historic event. Having been a beloved treat in Ireland for over 20 years, Pop-Tarts is excited to welcome the NFL to Irish shores, bringing a taste of classic Americana to all the game-day excitement.
To mark this milestone, Pop-Tarts has teamed up with former County Down footballer and current New Orleans Saints kicker, Charlie Smyth as brand ambassador. Just as Charlie has kicked his way into the hearts of fans in America, Pop-Tarts will bring its own signature flavour and playful energy to Dublin, helping make the September 28th showdown a truly unforgettable experience for fans at Croke Park.
Shauna Lenagh, General Manager, Kellanova Ireland, the company that owns Kellogg’s said: “Pop-Tarts and the NFL? That’s a touchdown for taste buds! This partnership is our chance to show Ireland that Kellogg’s Pop-Tarts are still bringing the fun – and the frosting – after more than 20 years here. We’re here to crank up the excitement and remind fans that our delicious toaster pastry snacks are ready to score big anytime, anywhere in Ireland. Let’s make this NFL showdown one for the snack-history books!”
Charlie Smyth, New Orleans Saints Kicker and Pop-Tarts Ambassador, commented: "It's great to partner with Pop-Tarts for such a significant event. The NFL coming to Croke Park is a huge moment and I'm pleased to help bring that excitement to fans. Pop-Tarts are a fun, iconic American snack, and it's cool to see them getting behind such a big moment for the NFL in Ireland."
"We're thrilled to partner with Pop-Tarts for this historic game at Croke Park. Pop-Tarts are an iconic American brand with a growing following in Ireland, so they're a great partner to help us bring the excitement of the NFL to local fans,” said NFL UK & Ireland General Manager Henry Hodgson. “We look forward to working together to make this game an unforgettable experience for everyone."
Ahead of the big game, Pop-Tarts turned up the fun with creators James Doyle and Danielle Collins for a special ticket giveaway. The brand was on campus at University College Dublin (UCD) on September 4th, meeting students and spreading good vibes as part of Freshers’ Week. Keep an eye on James and Danielle’s social channels for a chance to win tickets and be part of the action at Croke Park.
The NFL Dublin game is a key event in the 2025 International games series, which includes fixtures across Europe in London, Berlin, and Madrid, reflecting the league’s commitment to global expansion. This marks the first NFL regular season game to take place in Ireland, and the first match between NFL teams at Croke Park since the American Bowl in 1997, when the Pittsburgh Steelers took on the Chicago Bears.