Broadcasting about beef: Young agri-enthusiasts train in digital storytelling
Pupils from St. Joseph’s High School in Crossmaglen were joined by the other finalists in the 2025 ABP Angus Youth Challenge for an exclusive media training workshop at the studios of Cool FM / Downtown.
The session was provided as an opportunity for the pupils to get together for the first time since reaching the final and to help them communicate the agrifood projects they have been assigned as part of the ABP Angus Youth Challenge.
The St. Joseph’s High School High School team are looking at beef consumption in young consumers for their finalist project. Alongside the three other teams they received hands-on experience in crafting engaging digital content, understanding social media algorithms, and developing compelling narratives to showcase their journey throughout the competition. These skills are to help the students share their work through the competition with both farming and non-farming communities.
The workshop introduced students to best practices in digital content and online safety. Guest speakers Downtown Country presenter Victoria Quinn, Cool FM’s Paulo Ross, and Bauer Media NI’s Keith Law shared their expertise on leveraging different platforms to maximize engagement and storytelling impact.
Throughout the day, students participated in interactive discussions and practical workshops, learning how to present their projects effectively. They also worked in teams to create and record digital content, developing the confidence to share their work with a broader audience.
St. Joseph’s High School are competing in the 2025 ABP Angus Youth Challenge against teams from Enniskillen Royal Grammar School; Lecale Trinity Grammar School in Downpatrick; and Markethill High School.