Newry named Taylor Swift hot spot
New search engine analysis by Together Travel reveals Newry has seen a 10.42% rise in searches for information about the superstar’s Eras Tour.
In November 2022, when the tour was announced, people in the area searched for things like Taylor Swift Tickets, Taylor Swift Wembley, and Taylor Swift Tour 1,920 times.
However, in the past month, this has leapt up to 2,120. Overall, Northern Ireland saw a 33.98% uptick.
The tour coming to Wembley has also provided a huge boost to the London hotel sector, with a surge in bookings.
Over the past few weeks, we’ve been monitoring availability across several hotel websites – with one revealing that around 80% of places are usually fully booked, however, this has now increased to almost 90% on performance nights.
Another website saw a 33.6% drop in availability further highlighting Taylor Swift’s star power.
Zak Ali, from Together Travel, said: “it’s amazing to see the tourism industry boom off the back of Taylor Swift’s success.
“The impact Taylor Swift has had on the industry really is astronomical, and a great boost to hotels in the capital.
“The numbers really are staggering and show the positive effect the entertainment industry can have on tourism when they work hand-in-hand.
“I hope everyone enjoys singing along to their favourite songs and love the show.”