Asda cashpot for school initiative top of the class with £183K raised in NI

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Teachers and pupils from Kilkeel Primary School, Our Lady & St Patrick Primary School and St. Colmcilles Primary School, Downpatrick were joined by Hayley Tatum MBE, Asda’s Chief People and Corporate Affairs Officer at the Downpatrick store, to celebrate over £183k raised for schools across Northern Ireland through the retailer’s Cashpot for Schools initiative

The initiative, which launched in September 2024 and was fronted by Joe Wicks, saw the retailer donate 0.5% of the value of its customers’ shopping to a primary school of their choice every time they shopped using Asda Rewards. Over £5.7 million pounds will now be donated to nearly 22,000 state-funded schools across the UK.

The £3,500 funding raised for Kilkeel Primary is going to enable the school to purchase iPads for e-learning, as well creating an outdoor classroom – Harbour Wood.

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Melanie McMath, P4 Teacher at Kilkeel Primary School said: “On behalf of the pupils and teachers, we are incredibly grateful to Asda for the funding we have received. It will allow us to develop our outdoor classroom, as well as giving more pupils access to technology and e-learning. We’re incredibly excited to be able to move forward with outdoor learning. The money raised will be really transformative for our school.”

Back (L-R) Lisa Cunningham, Asda Kilkeel Community Champion, Niall Keyes, Senior Director Asda NI, Melanie McMath, Teacher, Kilkeel Primary School  Front (L-R) Rosie (7) & Joey (5) Kilkeel Primary School & Hayley Tatum MBE, Chief People and Corporate Affairs Officer at AsdaBack (L-R) Lisa Cunningham, Asda Kilkeel Community Champion, Niall Keyes, Senior Director Asda NI, Melanie McMath, Teacher, Kilkeel Primary School  Front (L-R) Rosie (7) & Joey (5) Kilkeel Primary School & Hayley Tatum MBE, Chief People and Corporate Affairs Officer at Asda
Back (L-R) Lisa Cunningham, Asda Kilkeel Community Champion, Niall Keyes, Senior Director Asda NI, Melanie McMath, Teacher, Kilkeel Primary School Front (L-R) Rosie (7) & Joey (5) Kilkeel Primary School & Hayley Tatum MBE, Chief People and Corporate Affairs Officer at Asda

Hayley Tatum MBE, Chief People and Corporate Affairs Officer at Asda, said: “The entire team at Asda are absolutely delighted with the Cashpot for Schools initiative which is testament to our commitment to supporting families and the communities we serve.

"I’m so delighted to be able to come along to Downpatrick today to see the impact that some of the money is going to have, the schools are going to put the funds to such good use to help with their pupil’s health and wellbeing - which was the overall aim of the initiative.”

Lisa Cunningham, Community Champion, Asda Kilkeel said: “It’s been amazing to have the chance to engage with the teachers and pupils at the different schools in the local area.

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"Seeing the reaction to the money raised, as well as hearing how they are going to use the funding is incredible. It’s fantastic to see how Cashpots is going to make such a difference, and we’re proud to support such dedicated schools and communities!”

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